2014 ANNUAL REVIEW
2014 ANNUAL REVIEW #NYIAS
Consumers speak
NYIAS attendees flock to the ultimate car comparison destination.
OF SHOW ATTENDEES ARE INTENDING TO BUY OR LEASE A NEW VEHICLE
60%
Car shoppers know where to go if they want to compare manufacturers, makes and models in a stress-free, fun and educational environment. In fact, an incredible 59% of attendees decided to come to the Show to compare vehicles prior to shopping at a dealership. NYIAS continues to be a premier destination and unparalleled resource for future purchasers.
OF SHOW ATTENDEES PLAN TO VISIT A DEALERSHIP SUBSEQUENT TO THEIR EXPERIENCE
55%
OF PEOPLE SAY THAT EVENTS ARE MORE EFFECTIVE THAN TV COMMERCIALS*
93%
11
* 2014 Event Track Event Marketing Institute Report
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