2014 ANNUAL REVIEW

2014 ANNUAL REVIEW #NYIAS

Consumers speak

NYIAS attendees flock to the ultimate car comparison destination.

OF SHOW ATTENDEES ARE INTENDING TO BUY OR LEASE A NEW VEHICLE

60%

Car shoppers know where to go if they want to compare manufacturers, makes and models in a stress-free, fun and educational environment. In fact, an incredible 59% of attendees decided to come to the Show to compare vehicles prior to shopping at a dealership. NYIAS continues to be a premier destination and unparalleled resource for future purchasers.

OF SHOW ATTENDEES PLAN TO VISIT A DEALERSHIP SUBSEQUENT TO THEIR EXPERIENCE

55%

OF PEOPLE SAY THAT EVENTS ARE MORE EFFECTIVE THAN TV COMMERCIALS*

93%

11

* 2014 Event Track Event Marketing Institute Report