2014 ANNUAL REVIEW

It was a record-shattering year, with media attendance and coverage at all-time highs.

2014 ANNUAL REVIEW #NYIAS

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Total media impressions***

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2014: 2,615,605,002 2013: 2,263,863,422 2012: 2,057,358,491

* How publicity results are quantified: Circulation: Verified distribution numbers of print clips received in our office. Viewership: Verified audience numbers as reported by television outlets. Listeners: Verified audience numbers as reported by radio outlets. *Net Print Impressions: Derived by multiplying the circulation figures by 2.3, the industry standard for pass-along readership. **Gross Print Impressions: Calculated by multiplying Net Impressions by 30%–which represents the estimated number of missed or never-received clips–and adding the sum to Net Print Impressions. ***Total Media Impressions: Calculated by adding Gross Print Impressions, Total TV Viewership and Total Radio Listeners.