2014 ANNUAL REVIEW

EVEN MORE TO BUZZ ABOUT

Our popular Buzz Index received a glossy redesign, and the #NYIASTOUR was integrated into its dashboard. Now in its third year, the Buzz Index continued to be the ultimate destination for consumers looking to find out which vehicles, manufacturers and exhibits were trending at the Show at any given moment. We redesigned the dashboard to be even more modern and easy to use, and folded the Google Street View #StartTour into the experience. For the first time, consumers could see trending vehicles right on the Show floor in addition to reading descriptions and exploring related social content. This integration gave consumers an incredibly comprehensive view of every vehicle on display.

SOCIAL MEDIA BY THE NUMBERS

483 MILLION impressions created about the Show +35% from 2013

78,804 posts by unique people +89% increase from 2013

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