2014 ANNUAL REVIEW

2014 ANNUAL REVIEW #NYIAS

Follower growth

+83% 7,000 NEW FANS 15,380 TOTAL FOLLOWERS

+21% 3,400 NEW FANS 20,591 TOTAL FOLLOWERS

Playing to the strengths of each social channel, we fueled the creative passion of a young, tech-savvy community. Facebook, Twitter and Instagram all required unique posts that would speak to the followers on those platforms. We put the majority of our social muscle behind Instagram and Twitter, where many users are looking for photo-based content and real-time interaction. Our Twitter content received 2.8x the amount of engagement than it did last year, with Retweets helping us reach 39.5 million additional users. On Facebook, we targeted specific content to segments of our audience, resulting in qualified engagement, fan growth and ticket revenue.

+26% 14,300 NEW FANS 70,860 TOTAL FOLLOWERS

INCREASE IN OVERALL SOCIAL CONVERSATIONS

31%

INCREASE IN USAGE OF @NYAUTOSHOW

109%

Social connections and engagement levels dramatically increased as passionate fans got involved and spread the word.

INCREASE IN USAGE OF #NYIAS

110%

21

NYIAS 2014 APP DOWNLOADS 311% INCREASE IN NEW USERS OVER 2013

39,945