2014 ANNUAL REVIEW

2014 ANNUAL REVIEW #NYIAS

Thank you to our participating manufacturers for making this innovation possible

This year, technology conveyed the excitement and scale of the Auto Show to consumers in big ways. In an industry first, the entirety of the Show floor was documented with Google Street View technology to create our 2014 virtual tour. This massive undertaking allowed consumers to virtually “walk through” the entire Javits Center. With hundreds and thousands of square feet of vehicles and exhibits (including a 360° view of five car interiors), consumers participated in a digital scavenger hunt to find hidden Start buttons inspired by our poster art. By Tweeting the location of the Start buttons after finding them online or in person, consumers were entered to win special prizes.

The #NYIASTOUR was a terrifically successful tool to engage existing fans, welcome new visitors and use technology to highlight everything the Show has to offer.

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