2014 ANNUAL REVIEW

WOMEN DRIVE PURCHASING POWER

Two new events connect women with the Show.

Women accounted for ...

Women are more crucial than ever in the vehicle purchasing process. They buy over 50% of cars in the United States and influence 80% of all car purchases.* And they account for a staggering $20 trillion** in worldwide spending power, which is only expected to increase. We understand women’s important role in the purchase process, so we created two new events to welcome them to the Show: Girls Night Out and the Twitter Party. These events created more than 32 million social impressions as 80 influential female bloggers and their followers discussed everything from first cars to must- have features to the purchasing process.

40%

OF SHOW ATTENDEES

33%

OF ONLINE MENTIONS

* Road and Travel, 2009 via jamiedunham.com ** The Coca-Cola Company, October 2010 via jamiedunham.com