2014 ANNUAL REVIEW

UNLEASHING THE POWER OF INSTAGRAM

With 200 million monthly active users and over 20 billion photos shared worldwide, Instagram was a core part of this year’s social strategy. What’s one of the first things people do at the Auto Show? Take photos, of course. Photo-sharing platform Instagram became our central social focus in 2014, as we looked to increase the amount of photos shared from within the event. It began with a #StartTeam of social influencers who documented the Show and shared their photos with their followers. We engaged our audience with innovative photos, video and real-time coverage. Promotions and random giveaways kept the crowd engaged, and we encouraged participation with in-venue signage. Whenever possible, we wrapped our content into the “Start” theme to maintain the consistency of this year’s message.

Measuring our Instagrowth

INCREASE IN FOLLOWERS

83%

PHOTOS TAGGED WITH #NYIAS IN 12 DAYS

18,000

The result was rapid growth and a wealth of valuable content.