2014 ANNUAL REVIEW

2014 ANNUAL REVIEW #NYIAS

We are delighted to present you with a copy of our 2014 Show Review.

The New York International Automobile Show is a unique event in an extraordinary city. What other city has the “attitude” necessary to be the backdrop for the launch of the new Dodge Challenger or the sophistication to make the Mercedes S63 AMG Coupe feel right at home during its world debut? Where better to unveil the chic but rugged Land Rover Discovery Concept or emphasize the design-driven creativity of the all-new Nissan Murano? These are a few examples of the record number of 63 vehicles–that reflect the vibrancy and diversity of NYC–which were unveiled in New York this year. With a theme of “The Future Starts Here” in 2014, the New York Auto Show was very much focused on the future. The technological complexity of today’s new cars and trucks requires us to be better and more sophisticated about the way in which we excite and educate consumers. The interactive and multimedia displays on the Show floor help demystify the complex systems, while the Show’s unprecedented social media outreach ensures that our audience is always fully informed and engaged, wherever they are. Like the city in which it resides, the New York Auto Show celebrates diversity by bringing different groups together to celebrate, enjoy, understand and ultimately buy the latest new cars and trucks that the industry has to offer.

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Here’s a look at what we did in 2014!

– John Lasorsa Chairman, New York

– Mark Schienberg President, Greater New York Automobile Dealers Assoc.

International Auto Show