2014 ATTENDEE SURVEY REPORT

26 + 31 + 16 +17+ 8+ 2 E 39 + 35 + 11 +10+ 5 E DEMOGRAPHIC COMPARISON: AGE & ETHNICITY NYIAS drew a younger audience—73% of attendees surveyed while exiting the Show were under the age of 45. EXIT INTERVIEWS AGE EXIT INTERVIEWS ETHNICITY 26% AGE: 18-24 31% AGE: 25-34 16% AGE: 35-44 8% AGE: 55-64 2% AGE: 65+ 11% HISPANIC / LATINO 35% AFRICAN AMERICAN 10% ASIAN PACIFIC 5% OTHER

11 2014 ATTENDEE SURVEY REPORT #NYIAS

39%

CAUCASIAN

17%

AGE: 45-54

NYIAS draws a diverse group of attendees—over one-half (61%) of attendees surveyed while exiting the Show identified themselves as a minority.