2014 ATTENDEE SURVEY REPORT

AUTO SHOW ATTENDANCE:

ATTENDANCE FREQUENCY

NYIAS attracted a loyal clientele—64% of attendees and 58% of Exit Interviews indicated that they visit annually or every other year. One in four Exit Interviews (24%) were first-time visitors this year.

40%

58% of Exit Interviews indicated that they visit annually or every other year.

I TYPICALLY ATTEND EVERY YEAR

I TYPICALLY ATTEND EVERY OTHER YEAR

18%

I ATTEND EVERY 3-5 YEARS

11%

I HAVE RARELY ATTENDED THIS AUTO SHOW

07%

THIS WAS THE FIRST TIME I ATTENDED THIS AUTO SHOW

24%

EXIT INTERVIEWS