2014 ATTENDEE SURVEY REPORT

35 + 65 Q AUTO SHOW ATTENDANCE: EFFECTS OF BANNER ADVERTISING Before you entered the Auto Show floor today, did you notice any car brand banners hanging in the concourse? Almost two-thirds of the Exit Interview respondents noticed the car-branded banners. Of those who did notice the banners, seven in ten were influenced by the banners to visit a display. 65% YES 35% NO

19 2014 ATTENDEE SURVEY REPORT #NYIAS

35 + 65 Q Did the banners influence you to visit a display? 71% YES 29% NO