2014 ATTENDEE SURVEY REPORT

AUTO SHOW ATTENDANCE: PURPOSE

The Show continues to be seen as a place to shop—59% of attendees were influenced to attend as a way to compare vehicles prior to shopping at a dealership. “Seeing new vehicles just coming out,” “It’s fun and entertaining” and “Concept cars on display” also topped the influence list.

Messages Influencing Auto Show Attendance

82%

SEE NEW VEHICLES JUST COMING OUT

77%

IT’S FUN AND ENTERTAINING

60%

CONCEPT CARS ON DISPLAY

GREAT OPPORTUNITY TO COMPARE VEHICLES AND SHOP BEFORE GOING TO A DEALER

59%

51%

EXOTIC OR CLASSIC CAR DISPLAYS

45%

LEARN ABOUT VEHICLE ACCESSORIES AVAILABLE

42%

LEARN ABOUT NEW ELECTRONIC FEATURES IN VEHICLES

15%

DISCOUNTS ON NEW VEHICLE PURCHASE

13%

A DRIVE COURSE OR RIDE AND DRIVE AVAILABLE