2014 ATTENDEE SURVEY REPORT

INTRODUCTION & METHODOLOGY

Welcome to the Attendee Study of the 2014 New York International

Auto Show Conducted by Foresight Market Research

The Attendee Study of the 2014 New York International Auto Show, conducted by Foresight Market Research, was designed to assess the impact and influence of the Auto Show and to measure the marketing effectiveness of Auto Show participation. It measures both individual exhibits and overall Auto Show consumer experience and composition at the 2014 New York International Auto Show.