2014 ATTENDEE SURVEY REPORT

05 2014 ATTENDEE SURVEY REPORT #NYIAS

The study was conducted in three parts:

1. EXIT INTERVIEWS • A total of 477 Auto Show attendees were intercepted at Show exits to represent a cross-section of Show attendees for comparison purposes to the display surveys. • These surveys were administered April 18 – April 20, 2014. 2. DISPLAY INTERCEPTS • A total of 1,408 display visitors were intercepted and surveyed at a total of 12 different branded displays. • This survey was administered by random intercept methodology during the 2014 New York Auto Show. • Respondents were intercepted after being observed within the display for a few minutes, allowing them time to absorb the display imagery and content. • Respondents were qualified on the basis of being age 18+ and not employed by an automotive manufacturer, OEM supplier or dealership. A cross-section of age, gender and ethnicity was achieved. Further, both a mix of brand owners and non-owners were surveyed. 3. LOCAL RESIDENT INTERVIEWS • 1,004 surveys were administered among households in the New York area. Of these households, 207 attended the Auto Show and 797 did not. This base (207) represents “Local Attendees” in this report. • Households were sampled via Internet panel and administered after the Auto Show (April 28 – May 6, 2014). • This data was weighted demographically according to New York CSA population data to ensure representativeness.