2014 MEDIA REPORT

SOCIAL MEDIA REACH CONVERSATION & AUDIENCE GROWTH

2014 MEDIA REPORT #NYIAS

A TOTAL OF 483 MILLION Impressions were created about the NYIAS 35% increase from 2013

Online Mentions 31% increase from 2013 FROM 163,036

POSTED BY 78,804 Unique People 89% increase from 2013

+83% 7,000 NEW FANS 15,380 TOTAL FOLLOWERS

+21% 3,400 NEW FANS 20,591 TOTAL FOLLOWERS

+26% 14,300 NEW FANS 70,860 TOTAL FOLLOWERS

13

INCREASE IN USAGE OF @NYAUTOSHOW

109%

This word cloud represents the most common words and phrases used in social media when referring to the New York International Auto Show

INCREASE IN USAGE OF #NYIAS

110%