2014 MEDIA REPORT

2014 MEDIA REPORT #NYIAS

2014 TOTAL MEDIA IMPRESSIONS** 2.6 BILLION

3 BILLION

INCREASE 16%

2.5 BILLION

2 BILLION

1.5 BILLION

2.3 BILLION

2.6 BILLION

2.1 BILLION

1 BILLION

1.9 BILLION

500 MILLION

07

0

2014

2011

2012

2013

How publicity results are quantified: Viewership: Verified audience numbers as reported by television outlets. Listeners: Verified audience numbers as reported by radio outlets. *Gross Print Impressions: Calculated by multiplying Net Impressions by 30%—which represents the estimated number of missed or never-received clips—and adding the sum to the Net Print Impressions.**Total Media Impressions: Calculated by adding Gross Print Impressions, Total TV Viewership and Total Radio Listeners.