2015 NYI Auto Show

First page Table of contents Next page Last page

ANNUAL REVIEW	4
Letter From the Chairman and President	6
An Unprecedented Success	8
Power of Consumers	12
World Class Debuts	16
Industry Events	18
Welcoming the Public	20
Women in the Driver's Seat	24
Expert's Engage	26
A Picture is Worth a Thousand Words	28
ATTENDEE SURVEY REPORT	30
Introduction & Methodology	32
Key Findings	34
Demographic Comparisons	36
Attendee Behavior	44
Intent to Purchase	56
MEDIA REPORT	66
Making a Big Impression	68
Media Highlights	70
Press Week	72
Televsion & Print Coverage	74
Social Media Reach	76
Press Overview	78
Domestic Press	81
International Press	89
International Media Outlet Coverage	91
Sponsors and Partners	94

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