2015 NYI Auto Show

10 / ANNUAL REVIEW / #NYIAS

POWER OF CONSUMERS DRIVING CONSUMER INTEREST IN NEW CARS AND TRUCKS The New York Auto Show is a great ‘one-stop shop’ for consumers. Where else can potential car buyers see, touch, explore and research all the latest vehicles under one roof? By digging deep into the minds of our visitors to find out why they are coming, and what actions they are planning to take as a result of their visit, our attendee surveys consistently report that they are serious about purchasing or leasing a vehicle in the near future and that attending the Show significantly increased their purchase consideration.