2015 NYI Auto Show

26 / ANNUAL REVIEW / #NYIAS

A PICTURE IS WORTH A THOUSAND WORDS

THE SOCIAL POWERHOUSE THAT IS INSTAGRAMWAS AGAIN A NATURAL FIT FOR THE SHOW THIS YEAR IN MORE WAYS THAN ONE The always growing auto industry provides endless, all-new content for us to share before, during and after the Auto Show. We once again brought in an Insta-team of social influencers to capture the Show through their lens and share photos with their followers and the world using the designated Show hashtag. In addition, we created photos, videos and real-time recordings to maximize the attendee experience and extend the auto industry’s message far beyond the walls of the convention center. Promotions like the happening Insta-night engaged attendees with the Show’s theme by taking photos of themselves with in-venue signage and sharing them with their friends, not to mention it took off faster than we could say New York International Auto Show. The result was rapid growth and a wealth of valuable content.