2015 NYI Auto Show

#NYIAS / ANNUAL REVIEW / i

ANNUAL REVIEW Letter From the Chairman and President. ....................................... 4 An Unprecedented Success............................................................... 6 Power of Consumers....................................................................... 10 World Class Debuts......................................................................... 14 Industry Events................................................................................ 16 Welcoming the Public...................................................................... 18 Women in the Driver’s Seat............................................................. 22 Experts Engage............................................................................... 24 A Picture is Worth a Thousand Words............................................. 26 ATTENDEE SURVEY REPORT Introduction & Methodology........................................................... 30 Key Findings.................................................................................... 32 Demographic Comparison.............................................................. 34 Attendee Behavior........................................................................... 42 Intent to Purchase........................................................................... 54 MEDIA REPORT Making a Big Impression................................................................. 66 Media Highlights. ............................................................................ 68 Press Week...................................................................................... 70 Television & Print Coverage............................................................ 72 Social Media Reach......................................................................... 74 Press Overview................................................................................ 76 Domestic Press............................................................................... 79 International Press.......................................................................... 87 International Media Outlet Coverage.............................................. 89 Sponsors and Partners................................................................... 92

T he New York International Auto Show captures the energy and excitement of the auto industry to create an unparalleled event that attracts one million visitors and produces over three billion media impressions.

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