2015 NYI Auto Show

30 / ATTENDEE SURVEY / #NYIAS

METHODOLOGY The annual Attendee Survey of the New York International Auto Show is conducted by Foresight Market Research to assess the impact and influence of the Auto Show and ROI of participation by exhibitors and sponsors. The survey results reflect the demographics of the New York International Auto Show and the consumer impact of the attendees. The study is conducted in two parts: 1. Exit Interviews: ■ 535 Auto Show attendees were interviewed at multiple locations of the convention center to obtain a diverse sampling of visitors. ■ The interviews took place between April 3rd and April 5th 2015. 2. Local Resident Interviews: ■ 1,013 random households in the Greater New York Metropolitan Area received surveys. 216 households indicated that they had attended the New York International Auto Show and 797 households did not attend the show. ■ Households were surveyed via the Internet after the close of the show between April 13 and 21, 2015. The results of these surveys are reported in the study as “Local Attendees”. ■ This data is weighted demographically according to the New York CSA population to ensure representativeness.