2015 NYI Auto Show

1 %

48 / ATTENDEE SURVEY / #NYIAS

2 % 7 %

SHOUTERS 16+

SHOUTERS 16+

4 %

INFLUENCERS 10-15

INFLUENCERS 10-15

7 %

19 % TALKERS 6-9

TALKERS 6-9

ATTENDEE BEHAVIOR INFLUENCEOF ATTENDEES This year’s attendees were high-level auto influencers, 28% of attendees gave new car shopping advice to 6 or more people in a given year vs. 12% in the local market.

47%

LOW INFLUENCERS 1-5

49%

LOW INFLUENCERS 1-5

41%

SILENTS 0

23%

SILENTS 0

LOCAL ATTENDEES

LOCAL RESIDENTS