2015 NYI Auto Show

52 / ATTENDEE SURVEY / #NYIAS

ATTENDEE BEHAVIOR OVERALLEXPERIENCERATING The Show’s overall rating was consistently high (rating of good to excellent, on a 10 point scale) regardless of purchase, intention, age or gender.

OVERALL EXPERIENCE RATING (TOP 3 BOX RATING, 10 POINT SCALE)

LOCAL AREA ATTENDEES 12-MONTH INTENDERS 79 % 82 % 76 %

12 MONTH INTENDERS

NON-12 MONTH INTENDERS

AGE 18-34

AGE 35-54

AGE 55+

MALE 80 %

FEMALE

78 %

77 %

89 %

78 %

AGE

GENDER