2015 NYIAS Economic Impact

18 / ECONOMIC IMPACT / #NYIAS

PUBLIC RELATIONS DEPARTMENTS AND SPECIAL EVENTS

FIGURE 8 TOTAL IMPACT OF PR DEPARTMENTS AND SPECIAL EVENTS

33 public relations departments. $14 million in direct economic contributions.

DIRECT IMPACT

INDIRECT IMPACT

TOTAL IMPACT

EMPLOYMENT SERVICES $1,064,000

$680,000

$1,744,000

All local expenditures made by public relations departments are included in the model (excepting employee expenditures already counted, such as lodging), as this spending would not have occurred if the 2015 Show had not taken place. At $6.5 million, expenditures on multimedia and videography/photographic services account for the greatest portion of direct spending by PR departments. Including indirect impacts, exhibiting companies generated $22 million in spending in New York City as a result of their participation in the 2015 Show. Figure 8 illustrates the impacts associated with this portion of the spending flow model.

LOADING AND TRANSPORTATION $1,388,000

$879,000

$2,267,000

PRINTING AND PUBLISHING $38,000

$19,000

$57,000

AUDIO/VISUAL SERVICES $6,537,000

$4,017,000

$10,554,000

PR DEPARTMENTS

CATERING $498,000

$326,000

$824,000

ADVERTISING $380,000

$253,000

$633,000

STAGING AND OTHER MATERIALS $3,154,000

$1,588,000

$4,742,000

OTHER GOODS AND SERVICES $950,000

$568,000

$1,518,000

TOTAL DIRECT $14,009,000

TOTAL INDIRECT $8,330,000

$22,339,000