2015 NYIAS Economic Impact

20 / ECONOMIC IMPACT / #NYIAS

FIGURE 10 SUMMARY OF THE 2015 NEW YORK INTERNATIONAL AUTO SHOW IMPACT ON HOTELS AND LODGING IN NYC (ASSUMING 750,000 ATTENDEES).

SUPPLEMENTARY HOTEL STUDY

AVERAGE ROOM COST

ROOM NIGHTS

TOTAL IMPACT

NON-LOCAL ATTENDEES

$262

$12,203,000

46,600

$25 million in lodging expenditures.

NON-LOCAL PRESS

$312

$2,674,000

8,600

Keen Independent estimated the impact on hotels and lodging in New York City from hotel stays by non-local attendees, exhibit staff, exhibiting company and manufacturer employees, and public relations staff. As shown in Figure 10, these groups spent about $25 million on lodging as a direct result of the 2015 Show. This impact was higher than reported for previous years ($16 million in 2011 and $13 million in 2013, for example). Non-local attendees account for the majority of spending on lodging during the Show. Approximately 12 percent of non-local attendees paid for lodging during their stay. The average group size of these non-local attendees was 3.3 people, and they booked an average of 1.5 rooms per night for two nights. These visitors accounted for more than 46,000 room nights in New York City and $12 million of spending on hotels and lodging ($262 per night). The study team directly collected room nights from PR departments and exhibiting companies. Total spent on lodging was estimated by multiplying total room nights by average cost per room for these groups.

NON-LOCAL EMPLOYEES

$289

$9,713,000

33,600

NYIAS

N/A

$75,000

N/A

TOTAL ROOM NIGHTS 88,800

TOTAL AVERAGE COST $278

$24,665,000

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