2016-17 GNYADA Automotive Workshops & Seminars

j A N u A R Y

GNYADA SALES ACADEMY covering every phase of the selling process, from prospecting to delivery.

BDC & SALES BOOT CAMP what to say and how to say it to get more customers into your dealership.

Date:

wednesday, January 18 & Thursday, January 19, 2017 10:00am-4:00pm BoTH DAYS

Date: Time:

wednesday, January 25, 2017

10:00am-4:00pm Instructor: mark Rodriguez Auto client care, Inc. Fee:

Time:

Instructor: Ken carlson

Director of Training for manage-Rite, Inc.

$125 (GNYADA member) $250 (non-member)

Fee:

$149 (GNYADA member) $300 (non-member)

learn the phone strategies that get better results.

The highly interactive two-day Sales Academy equips participants with the tools and techniques to improve sales performance and achieve success.

Attendees will learn how to:

Navigate around sales call objections

n

n convert internet leads into appointments leave effective voicemail messages connect with millennial shoppers Deal with customers determined to get over-the-phone pricing n n n

Salespeople will learn:

n Skills in appointment setting and prospecting n How to engage customers and qualify their needs n what to do during walk-arounds and test rides n Techniques for working around negative feedback n How to negotiate agreements and close the deals

THE DIFFERENT BuYER PERSONAS AND HOW TO SELL TO THEM Sales training has taught you many skills; however, it didn’t prepare you for the different personalities you will encounter.

Dealer Services OSHA Compliance Seminar wednesday, January 17, 2017

Date: Time:

Thursday, January 26, 2017

10:00am-1:00pm

Instructor: Kiki orski

President of Performance Peak

Fee:

$85 (GNYADA member) $150 (non-member)

learn to understand the different personas of cus- tomers so you can adjust your approach, make quicker connections, and effectively sell to all types.

During this session, participants will learn to:

n Determine their selling communication style and how it can impact sales n Quickly identify the “buying style” of their customer n Flex their own style to dramatically increase the connections made with potential buyers n Adjust their selling techniques to compliment the buying style of their prospective client

GNYADA’S CENTER FOR AUTOMOTIVE EDUCATION & TRAINING wHITeSToNe New YoRK 9

718.640.2000 • GNYADA.com/eDUcATIoN