2016-17 GNYADA Automotive Workshops & Seminars

M A R C H

MASTER THE WALK-AROuND AND TEST RIDE Steps to properly and professionally present a vehicle to your client.

BECOME AN AWESOME RECEPTIONIST Best practices for today’s hardworking receptionists.

Date: Time:

wednesday, march 8, 2017

Date: Time:

Thursday, march 2, 2017

10:00am-1:00pm Instructor: mark Rodriguez

10:00am-1:00pm

Instructor: Ken carlson

Auto client care, Inc. $85 (GNYADA member) $150 (non-member)

Director of Training for manage-Rite, Inc.

Fee:

Fee:

$85 (GNYADA member) $150 (non-member)

learn to direct calls with poise and professionalism, handle difficult situations and people with tact and diplomacy, become organized, and more.

learn methods that build product value during this part of the sales process, through demo ride conver- sations, speaking to the buyer’s motives, and more.

The key areas of focus will be:

Attendees will learn how to:

n Greetings that communicate warmth and professionalism n maintaining a high level of customer support, both on the phone and in person n Dealing with difficult personalities and hard-to- understand calls n Rapport builders that make every visitor feel important and welcome

n Plan for the most common customer objections to driving the vehicle n Target the features that are most valuable to a given customer

create a natural flow of communicating personalized features and benefits

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maintain control of the sale

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ADVANCED NEGOTIATION SKILLS Become a top-notch negotiator that always brokers the best deals for you and your customers.

Dealer Services Spring ERP Seminar wednesday, march 15, 2017

Date: Time:

Thursday, march 2, 2017

1:30pm-4:30pm

Instructor: Ken carlson

Director of Training for manage-Rite, Inc.

Fee:

$85 (GNYADA member) $150 (non-member)

learn how to steer all customer negotiations toward a win-win outcome. learn negotiating strategies and techniques that will keep you in the driver’s seat of any automotive sales situation.

Attendees will learn:

n Social skills that build trust when negotiating n To demonstrate how the “Deal math” works, to ease customer apprehensions n To remove barriers for effective communications n To plan for objections and proper counter strategies

To establish an honorable reputation

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GNYADA’S CENTER FOR AUTOMOTIVE EDUCATION & TRAINING wHITeSToNe New YoRK

718.640.2000 • GNYADA.com/eDUcATIoN

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