2016-17 GNYADA Automotive Workshops & Seminars

S E P T E M B E R

BDC & SALES BOOT CAMP what to say and how to say it to get more customers into your dealership.

SERVICE ADVISOR TRAINING: DRIVING CONSISTENT SuCCESS everything you need to know about being an outstanding Service Advisor.

Date: Time:

wednesday, September 14, 2016

10:00am-4:00pm Instructor: mark Rodriguez Auto client care, Inc. Fee:

Date: Time:

wednesday, September 21, 2016

10:00am-4:00pm

Instructor: Frank Phillips

$125 (GNYADA member) $250 (non-member)

FcP-Sales masters

Fee:

$125 (GNYADA member) $250 (non-member)

learn the phone strategies that get better results.

learn how to increase sales and raise customer satisfaction in the service drive.

Attendees will learn how to:

Navigate around sales call objections

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Participants will learn:

n convert internet leads into appointments leave effective voicemail messages connect with millennial shoppers Deal with customers determined to get over-the-phone pricing n n n

n Selling techniques for communicating necessary service(s) to customers n methods to build a rapport and learn about the customer n To sell service based on benefits to the customer

Techniques for handling objections

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n How to ensure trust and credibility in customer relationships

THE WALK-AROuND PRESENTATION: AN IMPORTANT CLOSING TOOL! Start the closing process the moment the customer sits in the vehicle.

WHY SHOuLD I WORK HERE? Attract great candidates who may be open to pursuing a job at your dealership.

Date: Time:

Tuesday, September 22, 2016

Date: Time:

Thursday, September 15, 2016

10:00am-1:00pm Instructor: Bill mcAndrews

10:00am-4:00pm

Instructor: Frank Phillips

william D. mcAndrews & Associates

FcP-Sales masters

Fee:

$85 (GNYADA member) $150 (non-member)

Fee:

$125 (GNYADA member) $250 (non-member)

Hiring and retaining the best talent is tough. learn how to grow the staff you want.

learn how to win more sales by justifying the price and building customer trust during the walk-around.

In this course, attendees will learn:

Attendees will learn how to:

n ways to optimize your employer value proposition n How to create a culture where the best employees want to work n Steps for writing effective career pages and job descriptions n How to empower employees to act as great corporate ambassadors n Techniques to actively build and leverage your brand in the recruitment arena

n Keep presentations organized and effective n Present product knowledge in a compelling fashion Build value in a vehicle to justify its price n

Keep the sales process seamless

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GNYADA’S CENTER FOR AUTOMOTIVE EDUCATION & TRAINING wHITeSToNe New YoRK

718.640.2000 • GNYADA.com/eDUcATIoN