2016-17 GNYADA Automotive Workshops & Seminars
O C T O B E R
GNYADA SALES ACADEMY covering every phase of the selling process, from prospecting to delivery.
DRIVE SALES WITH VIDEO: HOW TO START YOuR VIDEO PROGRAM (HANDS ON TRAINING) Dominate search engine results, engage your customers and enhance your digital presence.
Date:
wednesday, october 5 & Thursday, october 6, 2016 10:00am-4:00pm BoTH DAYS
Time:
Date: Time:
Thursday, october 20, 2016
Instructor: Ken carlson
10:00am-4:00pm Instructor: criss castle, car News Network Fee: $125 (GNYADA member) $250 (non-member)
Director of Training for manage-Rite, Inc.
Fee:
$149 (GNYADA member) $300 (non-member)
The highly interactive two-day Sales Academy equips participants with the tools and techniques to improve sales performance and achieve success.
Drive traffic to your website with video — create captivating publicity that doesn’t expire! Get hands-on training on creating videos that bring people to your dealership.
Salespeople will learn:
Participants will learn how to:
n Skills in appointment setting and prospecting n How to engage customers and qualify their needs n what to do during walk-arounds and test rides n Techniques for working around negative feedback n How to negotiate agreements and close deals
n Develop content specific to the auto industry n create follow-up videos for BDc, sales and service n Start and maintain a dealership YouTub e channel n Post and distribute video content across social media platforms n Imbed videos in cRm and on your website
BECOME AN AWESOME RECEPTIONIST Best practices for today’s hardworking receptionists.
Dealer Services Annual Labor Law Seminar
Date: Time:
wednesday, october 5, 2016
10:00am-1:00pm Instructor: mark Rodriguez
Auto client care, Inc. $85 (GNYADA member) $150 (non-member)
Tuesday, october 18, 2016 or Thursday, october 20, 2016
Fee:
Receptionists will learn to direct calls with poise and professionalism, handle difficult situations and people with tact and diplomacy, become organized, and more.
The key areas of focus will be:
n Greetings that communicate warmth and professionalism n maintaining a high level of customer support, both on calls and in person n Dealing with difficult personalities and hard-to- understand calls n Rapport builders that make every visitor feel important and welcome
GNYADA’S CENTER FOR AUTOMOTIVE EDUCATION & TRAINING wHITeSToNe New YoRK 5
718.640.2000 • GNYADA.com/eDUcATIoN
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