2016-17 GNYADA Automotive Workshops & Seminars

O C T O B E R

GNYADA SALES ACADEMY covering every phase of the selling process, from prospecting to delivery.

DRIVE SALES WITH VIDEO: HOW TO START YOuR VIDEO PROGRAM (HANDS ON TRAINING) Dominate search engine results, engage your customers and enhance your digital presence.

Date:

wednesday, october 5 & Thursday, october 6, 2016 10:00am-4:00pm BoTH DAYS

Time:

Date: Time:

Thursday, october 20, 2016

Instructor: Ken carlson

10:00am-4:00pm Instructor: criss castle, car News Network Fee: $125 (GNYADA member) $250 (non-member)

Director of Training for manage-Rite, Inc.

Fee:

$149 (GNYADA member) $300 (non-member)

The highly interactive two-day Sales Academy equips participants with the tools and techniques to improve sales performance and achieve success.

Drive traffic to your website with video — create captivating publicity that doesn’t expire! Get hands-on training on creating videos that bring people to your dealership.

Salespeople will learn:

Participants will learn how to:

n Skills in appointment setting and prospecting n How to engage customers and qualify their needs n what to do during walk-arounds and test rides n Techniques for working around negative feedback n How to negotiate agreements and close deals

n Develop content specific to the auto industry n create follow-up videos for BDc, sales and service n Start and maintain a dealership YouTub e channel n Post and distribute video content across social media platforms n Imbed videos in cRm and on your website

BECOME AN AWESOME RECEPTIONIST Best practices for today’s hardworking receptionists.

Dealer Services Annual Labor Law Seminar

Date: Time:

wednesday, october 5, 2016

10:00am-1:00pm Instructor: mark Rodriguez

Auto client care, Inc. $85 (GNYADA member) $150 (non-member)

Tuesday, october 18, 2016 or Thursday, october 20, 2016

Fee:

Receptionists will learn to direct calls with poise and professionalism, handle difficult situations and people with tact and diplomacy, become organized, and more.

The key areas of focus will be:

n Greetings that communicate warmth and professionalism n maintaining a high level of customer support, both on calls and in person n Dealing with difficult personalities and hard-to- understand calls n Rapport builders that make every visitor feel important and welcome

GNYADA’S CENTER FOR AUTOMOTIVE EDUCATION & TRAINING wHITeSToNe New YoRK 5

718.640.2000 • GNYADA.com/eDUcATIoN

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