2016-17 GNYADA Automotive Workshops & Seminars

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MASTER THE WALK-AROuND AND TEST RIDE
Steps to properly and professionally present a vehicle
to your client.
Date: Thursday, march 2, 2017
Time: 10:00am-1:00pm
Instructor: Ken carlson
Director of Training for manage-Rite, Inc.
Fee: $85 (GNYADA member)
$150 (non-member)
learn methods that build product value during this
part of the sales process, through demo ride conver-
sations, speaking to the buyer’s motives, and more.
Attendees will learn how to:
n Plan for the most common customer objections to
driving the vehicle
n Target the features that are most valuable to a
given customer
n create a natural flow of communicating
personalized features and benefits
n maintain control of the sale
ADVANCED NEGOTIATION SKILLS
Become a top-notch negotiator that always brokers
the best deals for you and your customers.
Date: Thursday, march 2, 2017
Time: 1:30pm-4:30pm
Instructor: Ken carlson
Director of Training for manage-Rite, Inc.
Fee: $85 (GNYADA member)
$150 (non-member)
learn how to steer all customer negotiations toward a
win-win outcome. learn negotiating strategies and
techniques that will keep you in the driver’s seat of any
automotive sales situation.
Attendees will learn:
n Social skills that build trust when negotiating
n To demonstrate how the “Deal math” works,
to ease customer apprehensions
n To remove barriers for effective communications
n To plan for objections and proper counter
strategies
n To establish an honorable reputation
BECOME AN AWESOME RECEPTIONIST
Best practices for today’s hardworking receptionists.
Date: wednesday, march 8, 2017
Time: 10:00am-1:00pm
Instructor: mark Rodriguez
Auto client care, Inc.
Fee: $85 (GNYADA member)
$150 (non-member)
learn to direct calls with poise and professionalism,
handle difficult situations and people with tact and
diplomacy, become organized, and more.
The key areas of focus will be:
n Greetings that communicate warmth and
professionalism
n maintaining a high level of customer support, both
on the phone and in person
n Dealing with difficult personalities and hard-to-
understand calls
n Rapport builders that make every visitor feel
important and welcome
GNYADA’S CENTER FOR AUTOMOTIVE EDUCATION & TRAINING wHITeSToNe New YoRK 718.640.2000 • 12
M A R C H
Dealer Services
Spring ERP
Seminar
wednesday, march 15, 2017