2016 NY International Auto Show Annual Report

3.22 BILLION 2016 TRADITIONAL MEDIA IMPRESSIONS* *Includes International impressions data provided by Prime Research

2.65 BILLION 2016 TRADITIONAL MEDIA IMPRESSIONS IN NORTH AMERICA

The New York Auto Show introduced Quiet Luxury to the full-size SUV segment wi th the reveal of the Lincoln Navigator Concept . Strong, posi t ive media response helped set the tone for high enthusiasm among consumers dur ing the show’s publ ic days as well as showcasing Lincoln to generate even more brand recogni t ion wi th consumers in the largest luxury market in the U.S.”

R AY D AY , G R O U P V I C E P R E S I D E N T , C O MM U N I C AT I O N S , F O R D M O T O R C O M PA N Y

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