2017 GNYADA Membership Directory

HOT TOPICS

The Association thanks Univision for providing the statistics cited in this article. Ms. Hasson was a guest speaker at GNYADA’s Spring 2017 NextGen Committee Meeting. The presentation — Building a Hispanic Strategy for Your Store—offered NextGen members stats on the growing power of the local Hispanic market and shared strategies dealers can employ to improve their outreach. At no cost, GNYADA members can reach out to Univision to request a Primary Market Analysis (PMA), showing Hispanic registrations in their ten-mile radius and how the dealership compares to its competition. To inquire about a PMA, contact Angela Moncayo-Yera, Sales Manager for Univision’s New York station, at amoncayo-yera@univision.net.

U.S. SPANISH LANGUAGE USAGE PROJECTED TO CONTINUE GROWING

60

5+ Hispanics that Speak Spanish At Home

51MM

50% GROWTH

50

46MM

42MM

37MM

40

34MM

30

20

10

% of 5+ Hispanic Population that Speak Spanish At Home

73% 73% 72% 72% 73%

0

2029

2014

2019

2024

2034

MEMBERSHIP

DIRECTORY

Source: Projection: IHS Global Insight – 2015 Hispanic Market Monitor Forecast.

2017

140