2017 GNYADA Membership Directory

HOT TOPICS

Leverage the Team If you can’t devote a fulltime position to digital marketing, no problem. Designate trusted social-savvy employees to share posting responsibility for your accounts. If you want to establish a “point-person” to maintain frequency, consider your receptionist. Administrative personnel often jump at opportunities to own projects, they have permanent computer stations, and you’re showing that every member of your staff plays an important role.

Promote Your Website This is even important if you don’t update your website as actively as your social accounts. The more visits to your website that come from social media channels, the higher your relevance in search engines. Measure Performance If you want deeper analysis of your social media results (beyond likes, retweets, etc.,) register a staff member for a class about uncovering and examining these numbers. Google Analytics, for example, is a free traffic reporting service, and there are also free classes that show how to use it.

The Association thanks Randi Siegel, Digital Marketing Director for Legend Auto Group and member of the NextGen Committee, for contributing to this article.

MEMBERSHIP

DIRECTORY

2017

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