2017 NYI Auto Show Report

Charity Gala Preview by Range Rover This 2017 New York International Automobile Show Charity Gala Preview will include a live auction of the just unveiled 2018 Range Rover Velar.

NYIAS Re-Imagines World Traffic Safety Symposium; Moves prestigious event to Press Preview Day Two Because safety is such a huge component of the autonomous vehicle revolution, the Auto Show is moving the World Traffic Safety Symposium into the Press Week fold and re-imagining the event to engage the OEMs and the media. The symposium aspires to engage new companies at the forefront of safety technology with automakers and the safety community. The 27th annual World Traffic Safety Symposium will now take place on Thursday, April 13. International Motor Press Association Reception 1,500 media members are expect- ed to join the International Motor Press Association for the 2nd Annual end-of-day party on April 12th at the New York Auto Show. The event, in the North Hall, follows the last press conference on Wednesday, April 12 (5-7pm). Attendees will be encouraged to network, share posts, live streams and more with a unique hashtag that will be measured and recapped following the event.

N Y I A S S H O W N E W S

The brand new model was just unveiled in Europe and the vehicle will make its first public display in the United States at the Gala Pre- view. The incredible event includes a private preview of the Show, the exclusive Benefactors Dinner, along with live and silent auctions in a beautiful setting amongst New York City’s elite. The event raises money and awareness about the East Side House Settlement (ESHS) which is a community-based nonprofit organi-

zation providing education and social services throughout the Bronx and northern Manhattan. ESHS believes that education is the key that enables all people to create economic and civic opportunities for themselves, their families and their communities. The New York Auto Show is proud to support ESHS, whose programs enrich, supplement, and enhance the New York City education system, placing post-secondary options with- in reach of students.

Media Post Advertising Conference: The convergence of new technology and new marketing The New York Auto Show is pleased to announce the 2nd Annual MediaPost Marketing Automotive Conference at the New York Auto Show. The day-long program will take a hard look at how technology is impacting automotive marketing, with an underlying focus for presenting brands to demonstrate how they tie their messaging together across channels. The Service Confer- ence includes a panel of dealerships, agencies and services providers dis- cussing why most dealers still spend most of their budgets on legacy media. Despite a plethora of tools for targeting and optimization, is the digital revolution simply no good on brand-building?

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