2017 New York International Auto Show Year In Review

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V EH I CLE COMPAR I SON 57 % OF VISITORS USE NYIAS TO COMPARE VEHICLES BEFORE GOING TO A DEALERSHIP POST- SHOW PLANS 87 % OF ATTENDEES WILL VISIT A DEALERSHIP OR DEALER OEM WEBSITE

SHOW IMPACT ON BRANDS 40 % OF VISITORS ADDED BRANDS TO THEIR CONSIDERATION LIST (29% SUBTRACTED BRANDS) WORD OF MOUTH 56 % WILL TALK ABOUT NEW CARS WITH FRIENDS AND RELATIVES

C O N S U M E R I N T E N T I O N S