2017 New York International Auto Show Year In Review

0021

ATTENDEE EXPERIENCE

Attendees are spending more time at the show discovering and learning about the new products available to them and what to expect in the future from the automotive industry.

MESSAGES I NFLUENC I NG AT TENDANCE

1 / SEE NEW VEHICLES JUST COMING OUT

85%

89%

87%

2 / ITS FUN AND ENTERTAINING

78%

87%

88%

3 / EXOTIC OR CLASSIC CAR DISPLAYS

67%

48%

45%

4 / CONCEPT CARS ON DISPLAY

66%

61%

56%

5 / COMPARE AND SHOP BEFORE DEALER VISIT

55%

66%

51%

6 / LEARN ABOUT VEHICLE ACCESSORIES

55%

43%

AGE 18-34 AGE 35-54 AGE 55+

49%

7 / LEARN ABOUT NEW ELECTRONIC FEATURES

72%

48%

46%

A T T E N D E E E X P E R I E N C E