2017 New York International Auto Show Year In Review

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GIRLS NIGHT OUT

In an effort to continuously reach the female attendee, The New York International Auto Show annual "Girls Night Out" Event hosted with She Buys Cars invited 105 women bloggers and influencers to experience the Show before it opened to the public.

Through the efforts of the program’s sponsors, these bloggers enjoyed a welcome reception with insights from influential guest speakers, a private tour of the Show floor, in-depth social media sessions, networking and specialized parting gifts.

6,541 TWEETS

107 MILLION TIMELINE DELIVERIES

3,000

40,000,000

2,250

30,000,000

1,500

20,000,000

750

10,000,000

0

0

#GIRLSNIGHTOUTNYIAS CAMPAIGN RECAP 4/7 - 5/23

G I R L S N I G H T O U T