2017 New York International Auto Show Year In Review

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HANDBAG CHALLENGE

To continue the excitement of Girls Night Out, New York International Auto Show attendees were encouraged to participate in the Handbag Challenge. A contest calling for women who attended the event to take a seat in their favorite vehicle at the Show, snap a selfie, and post it to social media using #HandbagChallengeNYIAS and explain why they chose that vehicle for a chance to win a designer handbag.

THE #HANDBAGCHALLENGENY I AS GENERATED :

TWEETS 753 INSTAGRAM POSTS 175

FACEBOOK POSTS 28 TOTAL ENTRIES FOR 6 DESIGNER BAGS 956

TWITTER IMPRESSIONS 9.4 M PEOPLE REACHED 3 M

G I R L S N I G H T O U T