2017 New York International Auto Show Year In Review

With the four major American broad- cast networks, ABC, CBS, Fox and NBC all headquartered in New York City, along with many cable channels as well, automakers participating in the Show are uniquely positioned to bene- fit. No other automotive event allows the OEMs to reach such a broad and diverse group of automotive, lifestyle, consumer, business and technology journalists and influencers in one place. This year, as well as appear- ances on every national morning show, many media outlets chose to package the Auto Show into a unique prime time event for their viewers. TELEVISION SPECIALS Y E A R I N R E V I E W 2 0 1 7 0038

CARS I N DEMAND : CONSUMER AND L I FEST YLE MED I A EMBRACE THE SHOW

“THE GLOBAL AUTOMOTIVE MEDIA’S PRESENCE IS A GIVEN AT AN EVENT LIKE THIS, BUT IT IS THE ACCESS TO THE WORLD’S CONSUMER, LIFESTYLE, FASHION, TECH AND BUSINESS MEDIA THAT ALLOWS AUTOMAKERS MAKING DEBUTS TO EXTEND THEIR REACH FAR BEYOND THE AUTOMOTIVE.” M A R K S C H I E N B E R G , G N YA D A P R E S I D E N T