2018 Annual Auto Show Report

CAR SHOPPERS

S H O W R E V I E W 2 0 1 8

C O N S U M E R I N T E N T I O N S S how attendees reflect the incredible diversity of the New York City area providing a unique opportunity to market to them in one place under one roof. By digging deep into the minds of our visitors to find out why they are coming, and what actions they are planning to take as a result of their visit, our attendee surveys consistently report that they are serious about purchasing or leasing a vehicle in the near future and that attending the Show significantly increased their purchase consideration.

NEW VEHICLE PURCHASE INTENTION 2018

3%

12%

7

More than two-thirds (68%) of NYIAS visitors are in the market for a new vehicle in the next 12 months, significantly above intention in the local market (44%). Year-over-year purchase intention was consistent both in the market and among show visitors.

29%

68% OF ATTENDEES INTEND TO PURCHASE OR LEASE IN 12 MONTHS

24%

0-3 MONTHS 4-6 MONTHS 7-12 MONTHS 12+ MONTHS NEVER/ NOT SURE

32%