2018 Annual Auto Show Report

C O N S U M E R I N T E N T I O N S ( C O N T . )

INCIDENT OF AUTO INFLUENCERS

S H O W R E V I E W 2 0 1 8

33%

17%

NEW YORK AUTO SHOW ATTRACTS NEARLY 2X THE AMOUNT OF AUTO INFLUENCERS COMPARED TO LOCAL RESIDENTS New car influencers are key sources of the downstream word of mouth value of an auto show. NYIAS continues to attract a higher mix of influential visitors relative to the local population (visitors were nearly twice as often influential this year).

1% 4% 12%

6% 10%

17%

41%

47%

42%

SHOUTERS (16+) HIGH INFLUENCERS (10-15) TALKERS (6-9)

LOW INFLUENCERS (1-5) SILENTS (0)

20%

9

2018 LOCAL ATTENDEES

2018 LOCAL RESIDENTS