2018 Annual Auto Show Report

S H O W D E M O G R A P H I C S

AGE OF ATTENDEES

AGE 18-34 AGE 35-54 AGE 55+

29%

37%

34%

MESSAGES INFLUENCING ATTENDANCE

12

62%

IT’S FUN AND ENTERTAINING

74%

90%

62%

SEE NEW VEHICLES JUST COMING OUT

67%

86%

52%

LEARN ABOUT NEW ELECTRONIC FEATURES

43%

49%

47%

LEARN ABOUT VEHICLE ACCESSORIES

39%

50%

56%

AVAILABLE RIDE AND DRIVES

28%

19%

47%

COMPARE AND SHOP BEFORE DEALER VISIT

26%

58%

42%

CELEBRITY APPEARANCES

AGE 18-34 AGE 35-54 AGE 55+

17%

9%