2018 Annual Auto Show Report

85%

LEARNED SOMETHING NEW ABOUT VEHICLE TECHNOLOGY AND FEATURES

I N S P I R I N G A N E W G E N E R AT I O N O F C A R B U Y E R S W I T H I N T E R A C T I V E E N G A G E M E N T S

Through innovative interactive engagements, the New York Auto Show has become the place to help consumers unravel complex technology and learn about new safety and convenience features in a fun an exciting way. Offering something for everyone, this year’s Show put the ‘experience’ in experiential in an unprecedented way, from interactive displays and virtual reality presentations to ride-a-long tracks and fun themed vehicles. Here are just some of the incredible ways that automakers are engaging consumers at the Show:

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Hyundai Racing Challenge Simulator Camp Jeep Drag race at the Dodge Challenger Demon Racing Simulator Ford Fly Over the World Virtual Reality Simulator Volkswagen GTI Racing Simulator Nissan Interactive Virtual Reality Station Acura Virtual Reality Display Chevrolet Virtual Dynamics Lab 4D Experience Hamster Green Screen Interactive Display at Kia

Toyota Concept Car Virtual Reality Simulator Winning Catch NFL Green Screen at Hyundai Infiniti QX50 Virtual Reality Test Drive Volvo Safety and Animal Protection Virtual Reality Simulator Nervteh Racing Simulator Human Support Robot Activation at Toyota 3D Project Team Simulator Toyota Off-Road Arcade Games Skip Barber Racing School Simulator Challenge Forza Motorsport 7 Racing Challenge at Hyundai

NCI Racing Simulator Chevrolet All-Star Virtual Reality Experience Project Cars 2 Virtual Reality Road Course Toyota Camry Ride-A-Long Honda Power of Dreams Activation Volkswagen Design and Color a Car Kids Slingshot Track at Polaris Driving the Future of Innovation Tech Studio at Chevrolet Fast Speed Robot Camera at Nissan Ford RaceCar Driver Lego Activation

N E W Y O R K I N T E R N AT I O N A L A U T O S H O W