2018 Annual Auto Show Report

MEDIA & INDUSTRY REGISTRATIONS

S H O W R E V I E W 2 0 1 8

2 % INCREASE OVER 2017 6 K+ TOTAL MEDIA REGISTRATIONS 7 K+ TOTAL INDUSTRY REGISTRATIONS

2018 MEDIA REGISTRATIONS PRINT MEDIA

1,106

RADIO MEDIA

149 904

TELEVISION MEDIA

ONLINE MEDIA

2,601

POST PRESS DAYS

314

OTHER

1,489

MEDIA TOTAL

6,563

2018 INDUSTRY REGISTRATIONS MANUFACTURER

33

328 217 606 514

SUPPLIER

AGENCY

FINANCIAL

OTHER

4,870

OEM GROUPS

351 459

AUTOMOTIVE FORUM INDUSTRY TOTAL

7,345

“The New York Auto Show directly connects Porsche with our customers and enthusiasts in one of our largest vibrant markets. It provides the kind of prominence and international media attention that only the Big Apple can deliver. The best way to understand a new Porsche model is through physical experience, and the New York Auto Show provides that touch with Broadway-level flair.”

KLAUS ZELLMER PRESIDENT AND CEO, PORSCHE CARS NORTH AMERICA, INC.