2018 Annual Auto Show Report

INFLUENCERS S O C I A L M E D I A A N D D I G I TA L E N G A G E M E N T

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The powerhouse that is social and digital media remains a strategic tool in the New York International Auto Show’s marketing efforts to reach diverse audiences through targeted content and messaging revolving around a consistent campaign. This year’s marketing campaign took on the lightning speed statement of “FORWARD>>FAST,” an opening to the ever-evolving auto industry that never hits the brake and an accelerated New York City that never sleeps. The campaign visual showed a powerful hybrid supercar starting up and lighting up the city. The “FORWARD>>FAST,” campaign set the tone for the Show’s advertising and marketing approach. From it, we developed exciting and interactive content which received the most positive feedback and engagement thus far from any New York International Auto Show campaign.

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