2018 Annual Auto Show Report

IN 2018, NYIAS GENERATED 1.84 BILLION SOCIAL MEDIA IMPRESSIONS

THE OVERALL VOLUME OF ONLINE CHATTER INCREASED 4.6% FROM 2017

T O P P E R F O R M I N G C O N T E N T Social media stories on Instagram, Facebook and Snapchat quickly became a high- performance feature for the Show which we utilized during the show to distribute behind-the-scenes content on Press Days and unmissable highlights from Public Days. For the second year, the Show activated its social media followers in an immense way. With more than a month out from the Show, NYIAS delivered a high-impact animated video asset showing the 2018 art campaign coming to life and added an online giveaway contest via the Show’s social channels. The video reveal and contest was a tremendous success with 3,600 contest entries, a 263% increase over 2017 and 582,000 total impressions. F O R WA R D >> F A S T A R T C A M PA I G N Telling the story that the auto industry is moving forward, fast, this year’s poster art was inspired by the rapid acceleration of automobile technology and spotlights a sleek hybrid supercar powering up the Auto Show name. Advances in technology are transforming the industry and the Auto Show provides a unique, interactive venue for automakers to explain their advances to a new and captive audience.

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THE FORWARD>>FAST ART CAMPAIGN VIDEO REVEAL AND CONTEST WAS A TREMENDOUS SUCCESS: 3,600 CONTEST ENTRIES 263% INCREASE OVER 2017 582,000 TOTAL IMPRESSIONS

N E W Y O R K I N T E R N AT I O N A L A U T O S H O W