2018 Annual Auto Show Report

SHOW’S POWER PLATFORMS

S H O W R E V I E W 2 0 1 8

I N S TA G R A M I nstagram raced to the top as the Show’s fastest growing and most engaging channel. The Stories element became an important content engine and a key destination for users on the platform. We were able to produce and distribute exciting video snippets each day of the Show giving our audience real-time content from the floor.

I NSTAGRAM SNAPSHOT

432.1M INSTAGRAM HASHTAG USE IMPRESSIONS

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720,000 OVERALL INSTAGRAM VIEWS 43,835 INSTAGRAM FOLLOWER GROWTH 24.5%+ INCREASE OVER 2017 FOR INSTAGRAM FOLLOWER GROWTH