2018 Annual Auto Show Report

# S H A R E T H AT R I D E Social Media Challenges were taken to the next level when we announced the “Share That Ride Challenge” on the Show’s social channels. The Show asked its followers to take to the streets with an easy to enter, pre-show digital scavenger hunt. They took photos of specific vehicle types each week that they spotted during their day outside; week 1 was muscle cars, and posted it on their social channels with the Show’s designated hashtag, #NYIAS and #ShareThatRide. The impact of the challenge proved to cut right to the heart of what connects the Show to its followers, a love of cars. It generated 1.9M Social Media Impressions and became a high-performance content generator for the Show, building organic pre-show excitement.

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THE “SHARE THAT RIDE CHALLENGE” GENERATED 1.9 MILLION SOCIAL MEDIA IMPRESSIONS

“The New York International Auto Show is inarguably the biggest and the grandest motor show in North America and last week, New York welcomed some of the most exciting products to its market.”

NDTV