2018 Annual Auto Show Report

TABLE OF CONTENTS

ANNUAL REVIEW INTRODUCTION Show Highlights ...................................................................01 Overview from the Chairman + President . .............03

PUBLIC SHOW....................................... 05 Car Shoppers ........................................................................ 07 Consumer Intentions........................................................ 07 Attendee Experience.........................................................10 Show Demographics.......................................................... 12 The Consumer Experience ..............................................15 Experiential Marketing ..................................................... 17

INDUSTRY SHOW. .................................. 21 Thought Leaders ................................................................. 23 Vehicle Debuts ..................................................................... 27

MEDIA REPORT..................................... 29 Media Impressions ..............................................................31 Media + Industry Registrations ...................................33 Show Awards ........................................................................34 Media Spotlight ...................................................................35 Influencers ............................................................................ 37 Show’s Power Platforms .................................................39

MEDIA LISTINGS.................................... 41 International Media Registrations & Coverage ....41 Domestic Press ....................................................................48